Guys’s Activewear Sales Growth Continues to Outpace ladies’ when you look at the U.S., Reports The NPD Group

Guys’s Activewear Sales Growth Continues to Outpace ladies’ when you look at the U.S., Reports The NPD Group

The worldwide Women’s Markets in Turkey, Russia, Southern Korea, and China Grew the quickest in 2019

PORT WASHINGTON, N.Y. (PRWEB) March 09, 2020

Ladies’ activewear product sales into the U.S. Stayed flat in 2019 within the past 12 months, underperforming the guys’s market which grew by 2%, in accordance with the NPD Group. For a 3rd year that is consecutive guys’s product product sales expanded at a quicker price than ladies’.

The U.S. Adult activewear industry created $50.3 billion in product sales for 2019, with males’s accounting for 51% share of the market and ladies’ at 49%.

“the ladies’s athletic attire market remains the activities industry’s greatest failure, yet its biggest opportunity. Conventional athletic brands carry on to struggle at the expense of straight brands. To reach your goals, brands and stores of most sizes must put a complete lot of resources behind ladies’ item. Creating a honest connection and understanding where she stores may also be important, ” stated Matt Powell, senior vice president and recreations industry consultant, The NPD Group. “Females’s activities will continue to flourish, since will the ladies whom perform them. Continue reading “Guys’s Activewear Sales Growth Continues to Outpace ladies’ when you look at the U.S., Reports The NPD Group”